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Wednesday

How To Nurture Your Affiliates

As mentioned in my last post, I’m going to share with you tips on how to nurture your affiliates.

Those of you who have read the Insider Advertising Report will know that to be successful in advertising, you have to understand the characteristics of your prospects. Likewise in affiliate management, you have to understand the characteristics of your affiliates.

Here are the characteristics of your affiliates:

1. They are unmotivated.
2. They are uncreative.
3. They are lazy.

I believe these characteristics hold true for all affiliates, until you have their attention and interest in your program.

Once you understand the characteristics of your affiliates, nurturing them becomes a simple task of asking the right questions. The tough part is answering those question.

Questions that I keep asking myself are:

1. Why would someone promote our website?
2. How can we encourage affiliates to take action and start promoting our website?
3. What other creative tools can I develop to make it easier for our affiliates to promote us?
4. Since affiliates are lazy, is there a way to promote our program without having to promote it?

Let’s look at how we answer these questions in one of our websites, LeadsLeap.com.

1. Why would someone promote our website?

When our members promote LeadsLeap, other than making money, they are at the same time building 10 levels of leads whom they can advertise to.

In addition, whenever their referrals read ads, they earn advertising credits on autopilot. Many of our members earn thousands of advertising credits every month without reading any ad on their own because they have a team of people earning credits for them.

2. How can we encourage affiliates to take action and start promoting our website?

Our answer to this question is to have a Bonus Credit reward program, where members with just 20 personal referrals will receive 500 advertising credits every month, forever! Needless to say, many members try to get their 20 referrals by hook or by crook.

In fact, the rewards do not just end there. The more people they refer, the more bonus credits they receive every month. That’s why we have affiliates promoting our program on a continual basis.

3. What other creative tools can I develop to make it easier for our affiliates to promote us?

One powerful tool (or rather a system) that has brought lots of traffic to us is our blog referral system.

The way it works is quite simple. Our blog (which is the blog you’re reading now) is a viral blog. Our members can send traffic to any article in the blog with their affiliate ID. When the traffic signs up, it becomes their leads. When the traffic click ads, the members earn ad credits. This system alone has brought us lots of traffic because whenever we make a blog post, many of our members will inform their leads about the article. Sharing good information is always easier than sharing an opportunity.

To further leverage on this system, we create a LeadsLeap Widget that members can place on their websites. With this widget, our members will be able to send traffic to read the useful information on our blog while helping them to build leads and credits on autopilot.

4. Since affiliates are lazy, is there a way to promote our program without having to promote it?

Is it possible to get someone to promote your program without that person promoting it?

Definitely yes. Google uses this trick all the time.

The answer is to provide useful tools that webmasters can use. At the same time, those tools carry your brand.

We have quite a number of such tools and we are developing more. An example is our SlideSense advertising system. Members can use it for their own advertising purpose, but indirectly they are promoting LeadsLeap. Other tools we’ve developed include our Advanced Link Cloaker and List Building Script.

Some Final Notes

You may think LeadsLeap is an advertising system. That’s why we have the luxury of advertising credits and tools that we can leverage on to come out with incentives that address to these questions.

It’s not true. (At least you can’t allow yourself to believe it’s true.)

Regardless of which niche you’re in, you will be able to find a similar solution for your niche. Just believe and think hard. One day, you may wake up with an innovative idea that may just work.



More...

Also consider the idea of owning your own customer helpdesk, read more...
http://profitsdesk.com


Greg.
Check out my own HelpDesk here
.
Visit here for: Online Income, Advertising, Marketing and Traffic Generation Resources
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Friday

How To Build A Sustainable Online Business

Making money online is hard, but building a sustainable online business is even harder. Is it true? Well, not quite, if you know the secrets.

Over the years, I have seen a couple of marketers who made quite a bit of money online and then quit internet marketing totally. Some of those whom I asked said they find it hard to maintain the income. Eventually, they got tired and gave up.

Like it or not, internet marketing is NOT a job. You can’t expect to be paid months after months, with increments every few years. If that’s what you are looking for, go get a JOB (a.k.a Just Over Broke).

Whether you are doing affiliate marketing, Adsense marketing or providing online services, internet marketing is a business, which means you need to keep on promoting your website or your income will drop. That’s where most ‘once successful’ marketers fail.

I started earning full-time income from the internet since 2006 and it’s been 4 years now. 4 years isn’t long, but I guess the fact that I’m still around and one of my flagship sites, LeadsLeap.com, is still doing well after 3 years, I think I’m qualified to share with you some tips on how to build a sustainable online business.

The Secrets Of Building A Sustainable Online Business

Let’s keep it simple. To me, there are only 2 secrets. 1) Passive income. 2) Passive traffic.

1) Passive Income

I’m sure you are familiar with the term ‘Passive Income’.

Passive income can be built in 2 ways:

i) Selling something with recurring fee, such as MLM, membership program, subscription-based services, etc.

Study your business and ask yourself if it has a passive income model. If it doesn’t, the money you make is just as good as winning a lottery. And you should rethink your business model.

For example, if you are an affiliate marketer in the Forex market, instead of promoting a Forex ebook, you should focus on promoting Forex membership programs. If you are a Forex expert, instead of writing a Forex ebook, you should create a Forex trading system. I believe you get the idea.

ii) Selling a one-time-fee product, but with continuous flow of traffic to make this income recurring.

If you happen to be in an industry that is hard to create a membership program, you will need to have continuous flow of traffic to your website so that there are people buying your ebook or clicking your Adsense ads all the time.

The question is, with so many traffic strategies available, which one should you focus on in order to get this continuous flow of traffic? This is when you need to understand the concept of Passive Traffic.

2) Passive Traffic

Many marketers talk about passive income. But very few marketers talk about passive traffic. To me, passive traffic is more important than passive income. It is an extremely important key to building a sustainable online business.

Passive traffic refers to traffic that come to your website without your active involvement in promoting your website for a few months. If you have an effective passive traffic system for your website, you can at least take a few weeks of break to do something else, such as developing a new business, instead of having to worry about traffic every day.

More...

Also consider the idea of owning your own customer helpdesk, read more...
http://profitsdesk.com


Greg.
Check out my own HelpDesk here
.
Visit here for: Online Income, Advertising, Marketing and Traffic Generation Resources
Keywords: ,
, ,

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