Google Caffeine SEO Impact (With Case Study)

On 8 June, Google announced the completion of its new search engine indexing system called Google Caffeine. Over the past 2 weeks, I have been doing all kinds of research and site analyses, to find out what is the SEO impact of this new Google Caffeine, what does it mean to internet marketers like us and how it affects our search engine rankings.

It turns out that the impact is HUGE, but it’s within my expectation.

First, let’s look at what Google says:

“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered.”

Hm…. 50% fresher results!!! That means before Google Caffeine, tons of webpages were not indexed by Google. If you still think Google will index all your webpages, think again.

With 50% more results, what do you think will happen?

Yes, more competition!

But that’s not all. (More bad news coming…..)

After all the analyses, I only have one conclusion about the new Google Caffeine system. That is, Google Caffeine gives A LOT more weight to Site Authority!!!

Let’s do a case study to show you what I mean. In March, I showed you a screenshot of how I dominated Google’s first page with 9 out of 10 results. To refresh your memory, check out this screenshot again: Here..

Let’s do a search for the same keyword and see what is happening now (see screenshot below):

More...

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Greg.
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