How To SEO A Website From Scratch - Free SEO Tutorial (Part 4)

In this tutorial, my aim is to show you how to SEO a website from scratch, with step-by-step guide that you can follow.

Before I begin, I want to say, “forget about how to SEO a website”. You never SEO a website. You SEO a web page. When every web page on your website is optimized for search engine, the website is considered optimized.

I’m not trying to play around with words. It’s important that you understand the difference.

Now let’s move on to the step by step guide….

Assuming you have a new website or blog, with a homepage and a couple of other content pages. Here’re what you need to do to SEO your website or blog:

Step 1: Set your target

Remember this: You will never know where to shoot if you do not have a target.

In SEO, your target is your keyword phrase (aka anchor texts). This is where keyword research comes in.

You need to decide what keyword phrase you want to optimize for every web page that you wish to rank in the search engine.

Every web page, including the homepage, should be optimized for one (or at most three) keyword phrase. Be focused.

If you want to target more keyword phrases, you should add more web pages to your website, instead of trying to make one web page optimized for different keywords.

Step 2: Get the fundamentals right

Check and make sure that the followings are correctly done for every web page:

- Keyword phrase found in title tag
- Keyword phrase found in description meta tag
- Keyword phrase found in the url (if possible)
- Keyword phrase found within the content

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