Common SEO Mistakes - Free SEO Tutorial (Part 2)

In this article, I’m going to document some important SEO mistakes that I came across. Visit this page regularly because I’m going to update it from time to time. Whenever I come across a new mistake that worth noting, I will list it here.

Simply avoiding these mistakes can drastically improve your search engine ranking.

Let’s start with the most common mistake of all……

Step 1: Going after competitive keywords

General keywords are usually competitive keywords. If you do not conduct any form of keyword research, chances are you will think of keywords that are too general and hence too competitive.

For example, if a person runs an internet marketing related blog, he may want to optimize his blog for “make money online” (which has 149 million competing webpages!!). Someone running a Forex website may want to optimize his site for “forex trading” (which has 11 million competing webpages!!).

Aiming for competitive keywords with huge demand is not wrong, but it’s too ambitious. You may be building links like mad, but still wonder why you are not seeing any improvement in your search engine ranking.

The secret here is to go for keywords with some demand and low competition.

I’m not going to go into the details of how to do keyword research because I’ve written about it in Long Tail Keyword Research - A Step-By-Step Guide.

Step 2: Optimizing for too many different keyword phrases per webpage

Don’t be overly ambitious and try to optimize too many keyword phrases for one webpage (including homepage).

For example, I’ve seen a marketer trying to optimize his homepage for “make money online fast”, “affiliate marketing for newbies” and “internet marketing strategies”.

Assuming the keywords have low competition “which I doubt so”, how is he going to include all these keywords into his title tag, which is an important factor in search engine optimization?


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