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SEO Link Building - Free SEO Tutorial (Part 3)

In this tutorial, my aim is to cover everything you need to know about SEO link building, including ways to build backlinks and common questions you may have.

Before I begin, let’s me quickly go through some fundamentals.

- Link building is about building links FROM other websites to YOUR website, not from YOUR website to OTHER websites. You may laugh, but many newbies can’t even get this idea right.

- Next fundamental. In the SEO world, we often use the word backlink, which refers to links from OTHER websites TO your website. If you link to other websites, that’s NOT a backlink to you.

- Last fundamental. SEO link building is not just about building backlinks. It’s about building SEO backlinks. (Read this article on the difference between a backlink and an SEO backlink.)

Once you are clear on the fundamentals, let’s move on to the exciting part……

Ways To Build Backlinks

Step 1: Google’s answer to link building

Officially, Google wants you to create great contents and/or services in your website, so that people can see the value in your website and link to you.

If you strictly follow this strategy, it may take you a long time before you can see any result.

But there are ways to accelerate the process and I shall list them below:

- Create link bait. For example, write an article on 101 ways to do something or a long list of resources. This kind of article will usually arouse people’s interest within your niche and thus link to that article. If you have a blog, put your link bait article in the Popular Article listing. The idea is to get more people to read that article and link to it.

- Provide a useful online application on your website, so that people will naturally link to you in their blogs or forums.

- Distribute free templates or scripts of any kind, such as Wordpress theme, website template, free script, free plugin etc, with a backlink to website. When people use them, they will have to link to you.

The rest of the methods are not recommended by Google. But they are proven to work and are very likely to continue working for many years to come.

Step 2: Effective textbook ways to build backlinks

Just pick up any SEO ebook and you’ll see these link building strategies:

- Distribute articles to article directories, aka article marketing.

- Post comments in blogs.

- Post in forums.

- Create pages in Blogspot, Squidoo, Hubpages, Digg, Propeller and other social networking sites.

- Press release.

- Submit your link to non-reciprocal link directories.

- Exchange links with friends or other webmasters, through article exchange or blogroll exchange. Though Google doesn’t like reciprocal links, reciprocal links still count. Just don’t over do it. What Google frowns is EXCESSIVE reciprocal links.

Step 3: Other seldom-mentioned but effective ways to build backlinks

- Create accounts in social networking sites and membership sites that show your profile in public (there are thousands of them out there, with high PR) and include backlinks in your profile. You can create as many accounts as you like. (This method is extremely spammy, but it works.)


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Common SEO Mistakes - Free SEO Tutorial (Part 2)

In this article, I’m going to document some important SEO mistakes that I came across. Visit this page regularly because I’m going to update it from time to time. Whenever I come across a new mistake that worth noting, I will list it here.

Simply avoiding these mistakes can drastically improve your search engine ranking.

Let’s start with the most common mistake of all……

Step 1: Going after competitive keywords

General keywords are usually competitive keywords. If you do not conduct any form of keyword research, chances are you will think of keywords that are too general and hence too competitive.

For example, if a person runs an internet marketing related blog, he may want to optimize his blog for “make money online” (which has 149 million competing webpages!!). Someone running a Forex website may want to optimize his site for “forex trading” (which has 11 million competing webpages!!).

Aiming for competitive keywords with huge demand is not wrong, but it’s too ambitious. You may be building links like mad, but still wonder why you are not seeing any improvement in your search engine ranking.

The secret here is to go for keywords with some demand and low competition.

I’m not going to go into the details of how to do keyword research because I’ve written about it in Long Tail Keyword Research - A Step-By-Step Guide.

Step 2: Optimizing for too many different keyword phrases per webpage

Don’t be overly ambitious and try to optimize too many keyword phrases for one webpage (including homepage).

For example, I’ve seen a marketer trying to optimize his homepage for “make money online fast”, “affiliate marketing for newbies” and “internet marketing strategies”.

Assuming the keywords have low competition “which I doubt so”, how is he going to include all these keywords into his title tag, which is an important factor in search engine optimization?


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