Tips On Using Adwords For Affiliate Marketing

Today’s discussion is on using Adwords for affiliate marketing. It is my reply to the question from our member, HuiTzy.

I found her question pretty informative and it will relate to many of our members. I’m going to show her question in orange color and my comment or reply in black, so you can follow my train of thought as you go along.

Ready? Let’s start……

Firstly a very quick thanks for all the services you are providing i.e. your blog, product and free coaching.

I am currently setting up Adwords Campaign to drive traffic to affiliate products. My goal now is to “test” which of them are profitable and worth my time to further invest.

Here are my steps:
1) select several related niches eg: how to stop procrastination, how to increase productivity, how to focus. (I am doing this so that when I am going to advance level I can cross promote my list.)

The idea of related niche is good, but if you are a beginner, you may be thinking too big. If I were you, I’ll diversify as much as possible and test different niches from different industries.

Your selection of products to promote should be based on how well they are selling, regardless of whether they are in related niche. A good practice is to go to Clickbank.com > Marketplace and check the gravity rating. For example, if you search for products related to procrastination, most of the gravity ratings are less than 5. You can treat gravity ratings as a measure of how well a product is selling. Popular products usually have a gravity of more than 100. 5 is really way to low.

Instead of thinking of related niches, my advice is to fight a guerilla war, diversity and attack only products that sell well. Don’t think of going to any advance level. Take this chance to brush up your advertising and marketing skills.

2) select two affiliate products or more that I think will sell for each of the niches.

If you are doing a review page, you can promote 2 to 3 similar products at the same time. If you are advertising the products individually, you should treat each product as independent entity and select base on how well they are selling.

For your info, for each product that you test, you are likely to spend up to $100 before you can tell if the product is profitable. If you test 2 products in 5 niches, that’s 10 products in total and it can cost you $1000 to test. If you are mentally and financially unprepared, you chance of giving up prematurely is extremely high.

3) set up adwords campaign for each of the products.
4) track them so that i can know which keyword(s) and product(s) is/are profitable.
5) focus on those profitable products and scale up the sale.

Currently I am in step 3 and I am wondering should I directly link my ads to the sale page or to my own landing page? Based on what I heard, it is always good to link to landing page instead of sale page and landing page is also sort of “pre-sell” page. BUT I just want to so called “test” the market and I don’t want to spend too much time in this step. Only when I know I am able to convert well from that particular product or niche, I will then put all my focus in marketing such as building list, pre-sell, provide incentive etc. So I would like to hear what’s your opinion.


More...


Also consider the idea of owning your own customer helpdesk, read more...
http://profitsdesk.com


Greg.
Check out my own HelpDesk here.
Visit here for: Online Income, Advertising, Marketing and Traffic Generation Resources
Keywords: Advertising+Marketing, Online+Income
Traffic+Generation, Free+Advertising,