How To Do Online Business Advertising

If you are serious about doing business online, it’s important to learn how to do online business advertising. Whether the traffic source is free or paid, if you do not understand the basics of doing online advertising, the traffic you’ve generated will be wasted.

Recently a ‘rich’ surveying company advertised with us. When I looked at the ad, I almost fainted. It was a simple sign up form, expecting people to sign up without telling them anything about the company or the offer. Isn’t it common sense to ask oneself “will I act on this ad?” before one spend money advertising the ad?

In today’s discussion on how to do online business advertising, I’m going to share with you 3 “MUST-HAVE” elements in your ad before you even start thinking where to advertise it.

Hope that helps.

1. WIIFM “in 5 seconds”

WIIFM stands for “what’s in it for me”.

If you don’t tell people what’s in it for them, they are not going to be interested in your ad, not to mention taking action.

The problem with many advertisers is that their WIIFM is scattered all over the sales copy. One has to seriously read through the sales copy to identify them. Unfortunately, most sales copies are not read and thus the WIIFM message is not delivered.

For effective online business advertising, your ad must address the question of WIIFM within 5 seconds after a prospect first look at your ad. If not, you are losing them, period.

This means your headline, subheadline and the first paragraph of your sales copy play an important role in deciding whether a prospect will continue reading your ad or simply leave the page.

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Also consider the idea of owning your own customer helpdesk, read more...
http://profitsdesk.com

Greg.

Check out my own HelpDesk here.

 

 

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