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Saturday

2 Online Advertising Strategies That Work

Today I’m going to share with you two simple online advertising strategies - one is pretty common and the other one is hardly known!

I call the first strategy “Review And Compare”, and the second strategy “Review And Complement”.

Online Advertising Strategy #1 - Review And Compare

This is the most common strategy used by many online advertisers.

The idea is to pick 2-3 similar products and compare their pros and cons.

You probably have seen such online advertisements before.

There are two approaches to deploy the Review And Compare strategy. One works better than the other.

1) “Independent Review” approach

In this approach, you simply provide an independent review of the 2-3 products that you’re comparing. Many online advertisers will give some star-ratings to the products and ‘purposely’ award more stars to the product that they support.

This advertising approach has been overly used and to be frank, it is not as effective as the second approach below.

2) “Personal Touch” approach

In this approach, instead of writing an independent review, you position yourself as the user of both products that you’re comparing.

The idea is to share your personal experience with the prospects and tell them which product works better for you.

For example, if you are promoting a make money online product, your story can be something like this:

“My name is blar blar blar. I’ve been struggling to make money online….(tell your sad story). Finally I decided to try out product XXX and product YYY….(describe the two products). With product XXX, I made $. But with product YYY, I made $$$. Since product YYY made me more money, if you want my recommendation, I will recommend product YYY. But to be honest, both products have their pros and cons. Here’s my full review of the two products…..”

In your online advertisement (a.k.a. your presell letter), you should include your photograph and email address so that people know that you are real.

The gist of this “personal touch” approach is to appear real and honest. You want to do everything you can to deliver the following messages:

- I’m a real person and I’m reachable.
- I experienced the problem that you’re experiencing now.
- I’ve tried and tested both products.
- Here’s the result I get after trying both products. If you follow what I do, you too should get the same result.

I hope you can see why this advertising approach is more powerful than the first one.

This approach is the basis of our second online advertising strategy…..

Online Advertising Strategy #2 - Review And Complement

In the Review And Compare strategy that we discuss above, your objective is to compare different products and help the prospects to decide which one is better. Using this strategy, the prospects will buy at most one product.

On the contrary, in the Review And Complement strategy, your objective is to recommend a line of products that complement each other.

If done correctly, instead of getting people to buy just ONE product out of the few you’re comparing, you may end up having people buying the whole line of products!

See how powerful this advertising strategy is?

To use this strategy effectively, we need to use the “personal touch” approach, i.e. tell your own story.

Your story can be something like this:


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Also consider the idea of owning your own customer helpdesk, read more...
http://profitsdesk.com

Greg.

Check out my own HelpDesk here
.

 


 


Visit here for: Online Income, Advertising, Marketing and Traffic Generation Resources

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Wednesday

Affiliate Traffic Explained - Simple Guide

This is an article to give you a simple guide on how to get affiliate traffic as an affiliate marketer. It’s also my answer to one of our members’ question below:

“I have been trying to do internet marketing for some client but I have not succeeded. This is by being sales representative of this company and I be paid for every customer who sign up and pay. My problem is that I don’t know how to go about it. Please help me and show me how to do it.” - Susan

Hi Susan, what you’re doing is just a form of affiliate marketing.

In your case, your probably have a personal arrangement with your client instead of through an affiliate network such as ClickBank. But the idea of getting affiliate traffic is essentially the same.

Successful affiliates either own the customers (usually because they already have a high traffic website) or they know where to find the customers (usually through search engines or online advertising).

Understanding this fact, your job of finding affiliate traffic is now simplified.

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Also consider the idea of owning your own customer helpdesk, read more...
http://profitsdesk.com

Greg.

Check out my own HelpDesk here
.

 


 


Visit here for: Online Income, Advertising, Marketing and Traffic Generation Resources

Keywords: ,
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Bulk Email Auto Responder Comparisons

Let’s discuss about the different alternatives available for bulk email autoresponder. This topic was inspired by one of our members, Grow, who asked the following question:

“I have collected names, email addresses, some telephone numbers. How do I send info to them if I do not have any autoresponder? Thanks” - Glow

In general, there are 3 ways to send bulk emails. The 3 ways are:

1) Using a bulk email software - free or one time cost
2) Using a subscribed autoresponder service - monthly subscription
3) Installing your own autoresponder script - free or one time cost (but require premium hosting)

Today we’ll discuss how each of the bulk email autoresponder alternative works, and the pros and cons.

1) Using a bulk email software

A bulk email software is not really an autoresponder because you can’t schedule a series of automated email messages. However, it’s an easy way to send mass emails.

With a bulk email software such as WorldCast (free for non-commercial use), you can import a list of names and email addresses, and send personalized bulk emails to the recipients.

PROS: The software works from your computer. No server is required. It works like your email client such as Outlook or Thunderbird, except that it allows you to send personalized emails. Each recipient will receive a personalized email with his name and other customized info.

CONS: Mailing is done via your local ISP (internet service provider), such as AOL. If you mass mail to a huge list, you may get a warning email from your ISP. In the worst case scenario, your account may be suspended. But when I say huge, I’m talking about more than 10,000 people. If you only send to a few hundred people, it’s usually okay.

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Also consider the idea of owning your own customer helpdesk, read more...
http://profitsdesk.com

Greg.

Check out my own HelpDesk here
.

 


 


Visit here for: Online Income, Advertising, Marketing and Traffic Generation Resources

Keywords: ,
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Saturday

Long Tail Keyword Research - A Step By Step Guide

Today we’ve got a question about long tail keyword research from Kelvin Tan. Here’s his question:

“I would like to ask some question about selection of long tail keyword. In PLRPRO video, it’s mentioned that when selecting long tail keyword, we should look out for keyword with 100-1000 search per month and competition around 500,000. Does that mean we have to look for 40 long tail keyword for each of the 40 articles? Please advise.

Is there a guideline for selecting long tail keyword? can you explain a bit in details on how to do it. I know we can see the search via google keyword research tool . Am I correct to say that for example, we select a phrase with 1000 searches. Then I will take the phase and search in google search engine. If the number of website is less than 500,000, I will take this as one of my 40 long tail keyword for my 40 articles?” - Kelvin Tan

I will answer this question in two parts. In part 1, I’ll show you how to conduct long tail keyword research in general.

In part 2, I will discuss about long tail keyword research in relation to PLRPRO.

Essential tools for long tail keyword research

Before I begin, I need to introduce to you 2 essential tools for keyword research.

1) Firefox

Firefox is an alternative to Internet Explorer. You need Firefox so that you can use Tool #2.

2) SEO For Firefox Plugin

With this plugin, you can conduct long tail keyword research and analyze websites easily. I’ll show you how.

More...



Also consider the idea of owning your own customer helpdesk, read more...
http://profitsdesk.com

Greg.

Check out my own HelpDesk here
.

 


 


Visit here for: Online Income, Advertising, Marketing and Traffic Generation Resources

Keywords: ,
, ,

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